It’s no secret that Virtual Reality is a hit at trade shows and events. In fact, it’s nearly impossible to walk the floor of a trade show these days without seeing multiple booths sporting VR headsets. And for good reason; Virtual Reality draws people in. With the ability to instantly transport viewers away from the hustle and bustle of crowded show floors, VR is uniquely suited to immersing viewers in distraction-free worlds where brands, products, and stories are the primary focus.